Small Company borrows money to scale up for movie merchandising
Interesting story about how large movie franchises help spawn new companies and help small companies grow.[indent]Dane County businesswoman Lisa Pertzborn-Whiting says a $350,000 loan from the county is a key step toward buying equipment, growing her staff to as many as 35 employees within a year and chalking up revenue that could top $4 million by the end of the year.

Imagination Trends plans to make boxed sets of posters for Disney's "You Make a Scene" products, featuring themes from Disney movies such as "Toy Story 3," "Cars," "Princesses" and "The Great Fairy Rescue."


In addition to Disney, Retail Sales Solutions has obtained a license from Universal to use Harry Potter characters. Imagination Trends plans to make interactive posters for those scenes, as well as Marvel comics themes.[/indent]

Read the full article here.

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